How Trust Your Gut launched a clear, educational, and conversion focused Shopify website that supports beginners and wellness enthusiasts with ease

Meet Trust Your Gut

Trust Your Gut is a Phoenix based wellness brand offering products designed to support gut health, detoxification, and whole body well being. Their product lineup includes premium enema kits, high quality castor oil, soft castor oil wraps, digestive tea blends, and non toxic candles. Their audience includes both wellness beginners and experienced practitioners who value natural, approachable tools that feel safe and effective.

The brand has been growing steadily through educational content, podcast features such as Culture Apothecary, and strong social influence. Customers trust the brand because of its transparency, its emphasis on natural materials, and the warm, friendly tone that makes digestive wellness feel accessible rather than intimidating.

The challenge

After refreshing their branding and packaging, Trust Your Gut needed a Shopify website that matched their new elevated identity. Their previous site lacked structure and clarity. It did not provide enough educational support for beginners or enough product depth for advanced users.

The brand needed a website that would:

• educate through simple language

• guide customers toward the right product

• support conversions through clear layouts

• communicate usage instructions visually

• build trust through a calm, grounded aesthetic

• reflect the sophistication of the new brand identity

The site needed to strike the perfect balance between professional and warm. It had to answer common questions effortlessly while helping people understand how each product fits into their wellness routine.

Scope of work

I provided a full Shopify Website in a Week design and build. This included:

• complete UX planning

• conversion oriented layout design

• SEO optimization for all pages

• mobile first structure

• photography direction

• copywriting guidance for educational content

• optimization of product pages

• clean navigation and thoughtful internal linking

Since launch, I have continued to support their website through updates, new products, educational guides, and future digital enhancements.

My approach

The website needed to feel immediately calming. Customers exploring gut health often feel overwhelmed or unsure. A clear, spacious layout helps reduce hesitation and increases confidence.

To support this, I built the website around four experience pillars:

• clarity

• education

• calm visuals

• confident navigation

Every page and section supports these pillars.

Designing the homepage

The homepage needed to quickly introduce the brand, explain the mission, and encourage visitors to explore products at their own pace.

Opening message

I created a header area that introduces Trust Your Gut with a clear mission statement and simple value proposition. This helps visitors understand what the brand offers within seconds.

Quick shop sections

Visitors can quickly navigate to product categories based on their needs. This reduces time spent digging through the site and increases confidence in the purchase path.

Education driven content

The homepage includes short educational lines that explain why gut health matters and how each product supports the body naturally. These sections are intentionally brief so customers can skim them with ease.

Calming imagery

All imagery reflects the earthy tones and grounded identity created during the branding phase. The photos feel modern, clean, and supportive which helps reinforce trust.

Navigation built for clarity

I designed the navigation to be simple and intuitive. Customers can find products, read about how each product works, explore bundles, and access support pages without confusion.

The navigation is structured based on actual customer behavior patterns. This is essential for a wellness brand serving both beginners and knowledgeable users.

Product pages that educate

Product pages are one of the most important parts of a wellness website. Customers want clarity, detailed descriptions, and trustworthy information.

Each product page includes:

• key benefits at the top

• clear imagery

• usage instructions

• ingredient information

• frequently asked questions

• supportive descriptions in friendly language

This approach removes uncertainty and helps customers feel prepared to use the product correctly.

Creating a calm visual system

The website design fully reflects the grounded brand identity. Soft greens, warm neutrals, and gentle type pairings create a peaceful digital environment. No harsh contrasts. No overwhelming visuals. Every space feels intentional and clean.

This calmness helps customers stay focused and confident while browsing products they may be unfamiliar with.

Mobile first design

Many customers discover Trust Your Gut through social media or podcast interviews which means their first visit is likely on a mobile device. I designed the site with mobile optimization at the forefront.

Every button, section, and image is designed to load quickly and navigate easily on smaller screens. This supports both SEO performance and user experience.

SEO foundations

The website is optimized for important keywords in the wellness space including:

• gut health products

• castor oil wrap benefits

• natural detox tools

• digestive wellness support

• enema kits for detox

• holistic gut health

To support long term ranking, I optimized:

• titles

• meta descriptions

• alt text

• product metadata

• image compression

These SEO foundations help the brand increase organic search traffic and build long term visibility.

Supporting long term content strategy

After launch, I continued to support the brand with educational guides and content updates. This allows them to create new blog posts, guides, and resources that align with both SEO goals and their mission to empower customers with clear information.

Results

Once the website launched, Trust Your Gut began to see consistent growth. Customers found it easier to understand the products and felt more confident purchasing. The clear messaging and educational layout helped them answer common questions without overwhelming users.

They saw an increase in website sales, expanded their presence on Amazon, and introduced an affiliate program. They also gained the respect of gut health specialists who value brands with clarity, transparency, and professionalism.

The website has supported their growth on social media as well. Wellness creators appreciate the calm, grounded aesthetic which has made the brand more shareable and memorable.

Why this project worked

This project succeeded because the website aligns perfectly with the brand’s mission. It is educational without being heavy. It is beautiful without distracting from the purpose of the products. It is simple, clear, and friendly which makes it ideal for beginners exploring gut support for the first time.

Key factors that drove success:

• thoughtful UX that guides customers clearly

• calm, grounded design that builds trust

• educational product pages that reduce hesitation

• mobile optimization for social driven traffic

• strong SEO foundations that support long term discovery

• consistent brand visuals across formats

The website now works as a natural extension of the brand’s mission and identity.

Key takeaways

• Wellness brands thrive with calm, clear visual experiences

• Educational content supports conversion

• SEO structure is essential for long term growth

• Mobile first layouts reflect modern shopping behavior

• Clear product pages help customers feel confident and informed

Ready for a wellness brand and website that feel as trustworthy as your products?

If you want branding, packaging design, and a Shopify experience that elevate your presence and communicate your value clearly, I would love to help.