How 99 Haus Balloons launched a colorful, high converting Shopify website that elevates their event decor experience

Meet 99 Haus Balloons

99 Haus Balloons is a Chicago based balloon and event decor studio known for vibrant, high touch installations and customizable decor for celebrations of every size. Their work blends bold color, playful shapes, and eye catching styling that transforms both large scale events and smaller personal milestones.

The brand serves two distinct audiences. Their custom decor clients include corporate teams, weddings, and large gatherings requiring curated design. Their quick pickup customers include busy parents and party hosts who want stylish balloon decor without the complexity of a full service installation.

The team recently invested in elevated branding that captured their bright, expressive personality. They were ready for a website that matched the quality and energy of their refreshed visual identity.

The challenge

Before coming to WildHive, the brand’s online presence no longer matched their vision or their service quality. The site did not reflect the level of professionalism their clients experienced in person. Navigation felt unclear and the user journey was not aligned with how customers naturally shop for balloon decor.

The founder wanted a website that was:

• bold and colorful

• easy to navigate

• structured around real customer behavior

• aligned with their new branding

• designed to reduce confusion and repetitive questions

• optimized for both custom event clients and quick pickup orders

She also wanted clearer communication throughout the site, especially around service options, process steps, and the difference between full custom installations and ready to pickup decor.

Scope of work

I provided a complete Shopify Website in a Week service that included:

• UX strategy and clear information architecture

• SEO optimization for core pages and images

• visual layout design to align with their new brand identity

• copywriting direction for clarity and conversion

The goal was to create a polished, energetic website that guided customers quickly toward the right type of service.

My approach

The new website needed to feel organized and vibrant at the same time. It had to honor the bold spirit of 99 Haus while giving customers an effortless shopping experience.

Structuring the customer journey

Because the business offers both high touch custom decor and quick order products, I began by dividing the site into two clear paths. The homepage and navigation now help visitors identify which service fits their event, their timeline, and their level of involvement.

This reduces overwhelm and helps different customer types find what they need instantly.

Creating skimmable layouts for busy shoppers

Today’s event planners and parents often shop on their phone while juggling multiple tasks. I designed each page to be clean and scannable. Every section uses short, helpful text paired with visual cues that explain what is included, what to expect, and how the process works.

This structure helps customers move through the site quickly and confidently.

Highlighting the custom event decor process

The custom decor service is one of 99 Haus’s biggest strengths. I created a dedicated process page that clearly outlines:

• how custom design works

• what the client should prepare

• how to request a quote

• what is included in the service

• how installations are scheduled

This helps set expectations early and reduces unnecessary back and forth.

Organizing ready to pickup decor

For smaller events, the ready to pickup products now sit within clearly labeled, easy to browse collections. Customers can filter by theme, color palette, or milestone. Product pages show styling ideas, sizes, and a complete breakdown of what is included.

This structure helps shoppers feel confident in choosing decor that matches their celebration.

Vibrant, modern design choices

The website design uses 99 Haus’s bold color palette in a balanced, modern way. Typography is clean and friendly, which creates clarity across mobile and desktop. Background colors and accents highlight their joyful branding without overpowering the shopping experience.

SEO and technical improvements

To support long term visibility, each page and collection was optimized for search terms including Chicago balloon decor, custom balloon installations Chicago, balloon garlands Chicago, party decor pickup Chicago, and other localized keywords.

Technical enhancements included:

• compressed images for site speed

• descriptive alt text

• structured product metadata

• internal linking between related collections

• simplified URL structure

These updates strengthen overall SEO performance and improve the browsing experience.

Implementation across key pages

To support clear communication, I refined all major pages on the site.

FAQs

The FAQ page explains commonly asked questions about sizing, installation requirements, timing, and delivery. This helps eliminate repetitive inquiries and builds customer confidence.

Contact page

The contact form guides customers toward the correct service and reduces disorganized inquiries. It collects the right details up front so the team can respond efficiently.

Design Your Own Decor

The design your own decor page walks shoppers through color selection, customization options, and order timelines. The process is presented step by step, making personalization easy for first time customers.

Homepage

The homepage introduces visitors to both sides of the business with clear pathways and compelling visuals. It reflects the vibrant personality of the brand while staying organized and conversion focused.

The results

The final website elevated 99 Haus into a polished, professional, and user friendly online destination. Customers can now understand their options instantly and move into the right service path without confusion.

The site reflects the quality and joy of the brand’s work. It also positions them strongly within the Chicago event decor industry, where clarity, trust, and professionalism matter deeply.

With their bold branding, structured user journey, and optimized product pages, 99 Haus is now equipped for long term growth and higher conversion rates.

Why this project worked

This project succeeded because the website finally expresses the brand’s personality while staying grounded in strategy. The design and structure support customers at every step and reduce decision fatigue. The energetic color palette aligns with their refreshed identity and creates a memorable first impression.

What made the project effective:

• clear UX segmentation for two different customer types

• bold design choices that match their brand while staying functional

• mobile first layouts designed for fast navigation

• SEO optimization for local search and industry keywords

• simplified communication across key service pages

• product pages that guide customers visually and verbally

The final result is a website that feels joyful, professional, and effortless to use.

Key takeaways

• Balloon and event decor websites should prioritize clarity and visual organization

• A clear service split between custom and pickup reduces customer confusion

• Vibrant branding can stay modern and tasteful with the right layout choices

• SEO optimization helps local event businesses reach the right customers

• A skimmable structure supports fast decisions for busy planners and parents

Ready for a website that matches the quality of your event decor?

If your creative business needs a website that blends personality with strategy and guides customers through your services with clarity, I would love to help.