How MycoBurst launched a bold, flavor-packed Shopify website that matches its playful, functional gummy brand

Meet MycoBurst

MycoBurst is a functional gummy brand for adults who want better mood, better energy, and a more joyful daily ritual without the crash or fog. Each gummy is formulated with a science backed blend of adaptogens, nootropics, and legal functional mushrooms. The result is a candy inspired wellness product that feels fun and indulgent while still delivering real mood boosting benefits.

The brand is colorful, bold, and built around the idea of enjoying your wellness routine instead of forcing it. MycoBurst wants customers to feel excited when they open the bottle. They want the experience to feel bright, flavorful, and futuristic in a way that stands apart from traditional wellness brands.

Their entire philosophy centers on making functional mushrooms and adaptogens approachable and delicious. Instead of earthy teas or bitter tinctures, they offer a candy like gummy that supports mood and clarity in a way that feels enjoyable and accessible.

The challenge

Before coming to WildHive, the founders knew their current web presence did not match the personality or ambition of the brand. They wanted a website that felt immersive and energetic. They wanted visual playfulness balanced with modern clarity. They wanted something that felt artistic, future leaning, and vibrant without feeling chaotic or overwhelming.

The biggest challenge: creating a site that communicated the science backed nature of the formula while still leaning into the candy inspired fun that makes MycoBurst stand out. The brand needed a digital experience with personality, flavor, and vibrancy that could only be achieved through thoughtful custom design.

Most functional mushroom brands take a minimal, earthy, or clinical approach. MycoBurst needed to go in the opposite direction. They needed a site that looked like the gummy feels: uplifting, flavorful, and a little bit rebellious.

Scope of work

I provided a complete Shopify Website in a Week experience that included:

• UX planning

• custom visual design

• creative direction for animations and interactive elements

• branding enhancement through digital design

• conversion driven layout structure

• full mobile optimization

• strategic product storytelling

• visual hierarchy that spotlights science, flavor, and fun

The final site needed to feel like a burst of color and energy from the moment a visitor arrived.

My approach

To create a digital world that matched the product’s personality, I built the site around three creative pillars:

• playful futurism

• flavor driven visuals

• science backed clarity

These pillars guided every design decision. The site needed to feel bold and sensory, but still strategic and conversion focused. Every page needed moments of visual delight while still guiding users toward purchasing, learning, and exploring.

Using bursting watercolor textures

I used bold watercolor bursts to represent the explosion of flavor inside each gummy. These textures instantly communicate excitement and sensory enjoyment. The soft blends of color add depth and movement, making the site feel dynamic and alive.

These backgrounds also helped express the “burst” in MycoBurst by showing how each gummy feels colorful, juicy, and energetic. It visually communicates the idea of flavor meeting function.

Custom banners for visual energy

The brand needed movement and rhythm across the site. I designed custom banners that add playful transitions and visual moments that keep the visitor scrolling. These banners serve multiple purposes: they communicate key selling points, break up content into digestible sections, and enhance the brand’s personality.

The banners also introduce a handcrafted feel that helps the brand stand apart from generic ecommerce templates.

A custom cursor icon shaped like a gummy

To enhance the playful futuristic personality, I designed a custom cursor that looks like a single gummy. This detail is small but highly effective. It makes the entire site feel more immersive and gives visitors a sense of stepping into the MycoBurst world.

This tiny moment of delight supports brand awareness and creates a memorable digital experience that people want to share.

Custom animated elements

I added branded animated elements throughout the site to capture customer attention, increase scroll time, and create a sense of energy. These animations feel organic and light. They serve as visual cues to guide users deeper into the site.

The animations also help reinforce the brand’s modern, slightly futuristic vibe. They help visitors understand that MycoBurst is not a traditional wellness brand. It is fun, lively, and rooted in creativity.

Clean layouts to balance the creativity

Even though the visuals are bold, the layout needed to stay clean and strategic. I used simple structure, strong spacing, and clear product blocks so the user never feels overwhelmed. This balance between minimal UX and bold visuals helps keep the experience professional and polished.

Product pages highlight:

• the science behind the ingredients

• flavor notes

• functional benefits

• dosage details

• what makes the gummy different

• ingredient integrity

Each section helps customers feel informed and confident.

Mobile optimized design

A large percentage of MycoBurst’s traffic comes from social media which means the mobile experience needed to feel seamless, fast, and visually rich.

I designed the mobile version with:

• simplified animations

• touch friendly design

• bright color blocks

• bold product photography

• visually scannable sections

This ensures that shoppers can explore the brand easily even when coming from TikTok or Instagram.

The final experience

The final site layers flavor, fun, science, and personality into one cohesive digital world. Visitors instantly understand the brand’s purpose and feel pulled into the colorful, candy inspired universe. The interactive elements and custom visuals make the site feel distinct from competitors who take more muted approaches.

The website communicates:

• why functional mushrooms matter

• how adaptogens support mood

• how the gummies work

• what makes them safe and effective

• how they compare to harder alternatives like alcohol or energy drinks

The site builds trust while staying joyful and engaging.

Results

The new MycoBurst website sets the brand apart in a saturated functional wellness market. The bold visuals and immersive experience help create strong first impressions. Customers feel excited to explore the product and share the site because of its personality and creative details.

The brand now has a digital presence that:

• aligns with its fun, futuristic identity

• stands out from competitors visually and strategically

• supports conversions through clear product storytelling

• creates immediate brand recognition

• appeals to customers who want mood boosting functional ingredients without the medicinal feeling

• communicates flavor and function through design

The site also supports MycoBurst’s long term goals including scaling retail partnerships, expanding into new products, and strengthening its digital community.

Why this project worked

This project succeeded because the website reflects the core of the MycoBurst experience. The gummies are designed to feel fun, flavorful, and mood boosting. The website needed to communicate that energy visually while still supporting clear UX and conversion strategy.

The site works because it:

• blends creativity with functionality

• uses bold color without sacrificing clarity

• includes playful interactive features that delight customers

• supports a strong science driven product narrative

• uses custom design elements instead of generic templates

• builds trust through modern, professional layouts

MycoBurst now has a digital home that reflects the personality and innovation behind the brand.

Key takeaways

• Visual storytelling is essential for fun, flavor forward wellness brands

• Bold color can still feel polished when balanced with clean UX

• Custom interactive elements increase engagement and brand memorability

• A playful but strategic digital experience supports strong conversions

• A custom designed website helps emerging CPG brands stand out instantly