How Kenatae launched with a conversion ready Shopify website that elevates its antioxidant skincare story

Meet Kenatae

Kenatae is a modern skincare brand inspired by Ethiopia’s ancestral beauty rituals and powered by science. The brand’s signature product, Radiant Shield, is a natural antioxidant oil-serum created from the hidden power of green coffee. It blends purity, lineage, and advanced extraction methods to create skincare that feels intentional and transformative.

Yemi, the founder, wanted a digital home that reflected the sophistication of her formulation. She had invested deeply in branding, packaging, and product development. Now she needed a website that brought it all together.

Kenatae was ready for a strong launch, but the website had to communicate the science, the benefits, and the emotional story behind the product in a way that built trust and confidence from the very first scroll.

The Challenge

Yemi came to WildHive with a clear vision. She was not just looking for a place to sell her product. She wanted a conversion minded website that educated customers about her innovative antioxidant formulation and communicated the depth of science behind Radiant Shield.

She needed:

• strategic photoshoot direction to visually tell the brand story

• SEO optimized, conversion ready copywriting for every page

• a high performing Shopify build designed through Website in a Week

• a structure that explained her unique formulation with clarity

• a customer journey that guided first time buyers with ease

Radiant Shield is a complex product rooted in advanced botanical science. The website had to explain that science in a way that felt elegant, simple, and inviting.

Customers also needed to understand the unique ingredients, the precision extraction process, and the benefits of CGA rich green coffee. The brand story itself is layered and beautiful. It required storytelling that matched its depth.

My approach

My goal was to create a website that felt luxurious, grounded in science, and emotionally resonant. Every piece of the experience needed to educate, reassure, and convert.

To do this, I focused on three areas: visual direction, strategic copywriting, and seamless user experience.

Photoshoot creative direction

Before any page design began, I created a detailed photoshoot direction guide. Yemi’s photographer needed clarity on the types of images required for an educational, science backed skincare brand.

The direction outlined:

• shot lists for product and lifestyle images

• camera orientation for both mobile and desktop usage

• textures, lighting, and tonal cues

• video opportunities for storytelling

• compositions that would support conversion points across the site

The goal was for every visual to reinforce purity, potency, and ritual. This ensured the brand looked consistent across all touchpoints.

SEO conversion copywriting

Using the extensive brand narrative, I wrote complete SEO optimized copy for the website. This included:

• scientific explanations written in approachable language

• keyword integration such as antioxidant skincare, clean facial oil, green coffee skincare, antioxidant oil serum, natural Ethiopia inspired skincare, and botanical antioxidant benefits

• storytelling rooted in cultural heritage

• clear, emotionally resonant messaging around renewal and ritual

The writing balanced beauty and science. For example, Radiant Shield is described as the first natural antioxidant oil-serum powered by green coffee’s hidden compound, chlorogenic acid (CGA), preserved through modern precision extraction.

The copy also highlighted Kenatae’s proprietary CAFÉ-M5 antioxidant system, which blends CGA, vitamin E, ferulic acid, caffeine, and manuka honey into a synergistic five-part complex.

Shopify Website in a Week

Once the copy and imagery needs were established, I designed and developed a custom Shopify theme. The goal was to create a luxurious, intuitive, and educational experience.

The site was structured to:

• introduce the brand mission with clarity

• guide customers through the science of green coffee

• spotlight Radiant Shield with simplified benefit breakdowns

• demonstrate use cases and ingredient profiles

• make purchasing effortless with clear calls to action

Every section was intentionally placed to move customers from awareness to education to conversion.

Design decisions that shaped the brand experience

A successful skincare website must balance beauty and clarity. The design for Kenatae emphasizes both.

Visual hierarchy built for education

I used a structure that made it easy to understand Radiant Shield’s benefits at a glance. This included:

• clear, bold benefit groupings like Defend, Renew, and Illuminate

• bite-sized ingredient explanations

• diagrams and iconography for CAFÉ-M5

• highlighted product advantages such as stability, purity, and gentleness

A luxurious, minimal aesthetic

The website design allows the product to shine. Clean whitespace, rich textures, and elegant typography create a sense of calm and credibility. The aesthetic pairs the scientific precision of the extraction process with the softness of natural ingredients.

Messaging that honors heritage

Kenatae’s founding story, inspired by Ethiopia’s timeless rituals and maternal lineage, is positioned as an anchor point within the brand narrative.

This creates an emotional connection alongside the technical explanations.

An easy to navigate shopping journey

The user experience needed to feel instinctive for both first time buyers and skincare enthusiasts. The layout makes it easy to understand what Radiant Shield does, who it is for, how to use it, and why it is different from other antioxidant oils.

Results

The combination of strong visuals, clear messaging, and a strategic Shopify build created a launch ready digital home for Kenatae.

The website now:

• clearly communicates the product formulation and benefits

• showcases the potency of green coffee and CGA

• integrates SEO keywords across all pages for long term visibility

• feels luxurious, modern, and rooted in culture

• guides customers through an easy and elegant shopping experience

• gives the brand a polished foundation for growth

The launch was smooth and successful, but Yemi’s feedback says it best.

What the founder said

“Thank you so much. I am more than amazed at your level of professionalism, expertise and speed. A very clean, organized process and you are a pleasure to work with. You did an amazing job with my website. I am so happy. Thank you very much.”

“You did an incredible job of synthesizing my long content. I reached out to my content creator. Everything looks great.”

Each message reflects how supported, confident, and excited she felt throughout the process.

Why this Project Worked

This project succeeded because everything started with strategy. The photos, copy, visuals, and development all moved together toward one goal: communicate the value of an innovative antioxidant formulation through a seamless, luxurious experience.

Key elements included:

• brand aligned creative direction for the photoshoot

• SEO rich, conversion focused copywriting across every page

• clear ingredient storytelling grounded in scientific accuracy

• a Shopify build created for both education and ease

• design that balances heritage with modern beauty

Together, these shaped a website that feels polished, trustworthy, and aligned with the premium nature of the product.

Key Takeaways

• A strong photoshoot direction ensures every visual supports conversion

• High performing skincare websites need simple, educational storytelling

• SEO optimized copy is essential for long term traffic growth

• A clean, luxurious design increases perceived product value

• Shopify provides the structure needed for a scalable beauty brand launch

Ready for a website that elevates your brand’s story

If you want a digital presence that communicates your formulation, supports your vision, and converts first time visitors into confident customers, I would love to help you bring it to life.