How to Plan for Your Brand Shoot... when it's the middle of a pandemic.

Alright guys. Let's be real. 2020 has been A LOT and we're only half way through the year. On one hand that can sound daunting but on the other hand, that means there is time left to reach your goals! Who said that a global pandemic had to stop us from dreaming and achieving?? I'm here to say that it doesn't have to. It might just make things a little more challenging.

When there's a challenge it's not time to quit. It's time to GET CREATIVE!

During this strange season of life, I've been revamping and polishing my website and branding. Andd as I'm sure a lot of you can relate, I did all the fun things first: the color, the fonts, the copy writing; I even planned everything FOR the photoshoot. However, that inevitably left me with the last and most daunting task: taking the photos.

Now, it's no secret that things are closed and by that I mean EVERYTHING IS CLOSED. On top of that, it's a time of social distancing (tired of hearing that term, yet?). So what do you do when you need to take the next step for marketing your business? Not only are you unsure about getting a photographer and inviting them into your personal (and pandemic free) space, but also, your house doesn't look like the glamorous rooms on Pinterest.

For me, my house is in the middle of a DIY bathroom renovation. YIKES!

But if I can do it, you can, too. Here's how:

  1. Choose Your Angles Strategically. So your house is a mess and your furniture doesn't all match. Maybe there are some stains from the kiddos or cat scratches. No problem. Pick your favorite couch, accent rug, or desk and just focus on tidying up that small space. Make it perfect by utilizing all the things you DO have (I grabbed a few pillows without stains and a throw blanket for my couch, but think about books, mugs, plants, candles etc). Then practice angling your camera so that you only capture the little sanctuary you just styled. To take the picture, as another member of your household or use the timer tool and an object to hold your camera is position while you find your pose. I also found t helpful to grab a mirror and prop it up across from me so that I could adjust myself into a flattering pose without taking a THOUSAND pictures through trial and error.

  2. Find an Empty Wall. Find an empty wall in your house, preferably with some naturally lighting shining in. Even if the wall has some family photos or art hangings, it can still be utilized. Next, grab a chair or a bar stool. Place it in front of the empty wall and sit yourself down. There is SO MUCH you can do with this. Try different ways of sitting, make it serious or inviting with your facial expressions, grab a cup of coffee or a book as a prop to hold.

  3. Make your Bed Another option would be to repeat step on but in your bedroom. Make the bed and clear the surround space that will be in the shot. I sat on the edge of my bed with the window and curtains as the only backdrop. It was just me, my curtains, and a made bed. So simple! Bedrooms have the added bonus of windows and therefor a better chance at good lighting.

  4. Who Says the Floor is Off Limits? Last, but not least, the floor. Break out your Swiffer wet jet and give it a good clean in the spot that you want to use. Decorate a corner with pillows and candles or find a place where you can lay out products and props of your choosing. Then take a snap shot from above. Hardwood and tile are exceptionally good for this! You can even do this from atop your kitchen counters or desk if you have a chair to stand on for the aerial shot. You just want that clean, simple backdrop.

It might take a few tries to find angles you're comfortable with but don't get discouraged. Good photos take time! Afterwards, you can edit them on your phone or, if you have access, take them in