ASHLEE LAUREN to A'EL ESTE
LAUNCH STRATEGY / COPYWRITING / WEBSITE DESIGN / BRAND GUIDELINES
During this project, WildHive Studio outlined Ashlee Lauren's Launch and transition into their new brand, A'EL ESTE. In addition to the strategy, WildHive Studio wrote the emails and social media posts for the campaign and refreshed the Ashlee Lauren website to be inline with the new branding.
The new brand guidelines were created including the history of Ashlee Lauren and the future of A'EL ESTE. The Brand Guidelines included the brand visuals, voice, and font suite as well as a mood board, color palette, and an overview of their online touch-points.